Enabling a cohesive digital experience across multiple regional websites for Aster Hospitals

The Challenges

  • We needed to produce a compelling user experience design that made Aster standout among competitors while being intuitive and easy to use for their consumers.

  • Component based page building capabilities for regional marketing teams that allows them to create pages using a wide selection of UI components.
  • Intuitive and Faceted search implementation for a variety of search keywords ranging from Doctor names to hospital locations.

  • Migration of data from the existing hospital websites to the new top level domain site while making sure the traffic remains unhampered.

Our Approach

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We started with research, competitive analysis and customer questionnaires to understand the expectations of Aster’s target customer. We then converted these into story boards and produced designs following our 3 step design process i.e.: Pencil sketching, Wire-framing and Visual designs. Our Drupal Front end team built the theme and components using the visual designs. The components were stitched to the backend in such a way that pages could then be created along with the associated functionality. We extensively used Paragraphs, Claro, Media modules on Drupal 9 to achieve the authoring capabilities required for component based page building. Search functionality involved custom development along with the use of Apache SOLR.