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The Brief

Morning cart is a mobile and web application intended at simplifying the way morning/daily needs items such as milk, newspaper, eggs, breakfast, butter etc. are ordered and delivered . Users can register and log on to the morning cart website or mobile app and subscribe for morning needs commodities and choose the days of the week on which the items need to be delivered.

Morning cart (now acquired by India's largest grocery retailer) chose Specbee to build the whole e-commerce ecosystem including the subscription engine, the order management system, the delivery management system, front ending website and mobile apps.

 

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The Challenge

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Morning cart e-commerce website.

Morning cart Delivery Management System.

Morning cart m-commerce mobile app for Android and iPhone.

Morning cart Order Management System.

Morning cart Order and delivery management mobile application for Distributors (Retailers) and backend enabling this.

Morning cart point of delivery mobile application for Delivery Boy and backend enabling this.

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E-commerce Enablement

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Adaptive user registration framework tunable based on servicable areas.

Multiple payment options: Debit card, credit card, net banking integratable with any payment gateway.

Robust and highly scalable SKU creation and management framework customisable upto a per subscriber level.

Customized closed wallet for each subscriber with on demand wallet statements.

Shopping cart configuration and management offering maximum flexibility handling ad-hoc as well as perpetual subscriptions within the same cart.

Flexible and fully customizable discount/offer creation/management module.

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Order Management

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Fully customizable subscription management framework.

Delivery network creation capabilities that allows a distributor to assign distribution areas/addresses to delivery agents the way he wants it.

Flexible seller (distributor) creation framework and mapping with Area, product, delivery agent.

Distributor knows exactly how much business he has done and what is the potential market size.

Distributors know exactly what they need to stock up for tomorrow’s delivery by logging on to their Distributor App.

Distributor has complete track of orders and deliveries that have been made as well as those that have been cancelled/missed out or yet to be delivered.

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Delivery Management

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Delivery boys know exactly to whom they need to deliver and what items they need to deliver by looking at their dashboard on the mobile application.

Subscriber is allowed to keep track of his spending. Wallet deductions can be matched with deliveries on the subscriber’s wallet screen.

Delivery tracking using delivery boy mobile application as well as distributor mobile application.

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User Experience

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Compelling yet an uncomplicated user experience in spite of many subscription choices available to the user.

Minimal clicks enabling user to place order or change their subscription.

Clean subscription view to see/modify their subscription.

Simple screen layouts for distributor and delivery boy to encourage adoption.

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Result

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The project comprising of the ecosystem, the front website, mobile applications (in total 4 mobile applications for the various actors involved in the ecosystem) was delivered within time and budgets.

The app and website was launched successfully and has achieved and surpassed the revenue and growth targets that they had set for themselves. Morning cart today handles orders ranging to a few thousands on a daily basis and is growing rapidly.

Technologies Used

Android and iOS (native) for mobile application development

Drupal Commerce for commerce as the core engine

HTML 5, CSS 3, BootStrap 3, JQuery, AJAX for the web front end

MySQL for database

LAMP for server stack

PHP 5 for engine development