Image
Great Southern Homes, one of the fastest growing home builders in the United States, sees greater results with Drupal 8
Image
gsh

A better performing website for Great Southern Homes

Great Southern Homes is one of the fastest growing home builders in the United States, consistently delivering dream homes to their customers with a focus on quality, affordability and energy-efficiency. They were looking to revamp to focus on design, efficiency and performance. This included:

  • A new design extending their brand identity.
  • Stronger search capabilities for better user engagement.
  • Enhanced content authoring experience

Project Results

The new website performs better than expected. The project was completed within time and budgets. The performance stats speak for themselves.

Image
40
Improvement In Performance

Rise in the number of new users visiting the Great Southern Home website, just a month after the launch.

Image
15
Decrease In Bounce Rate

Reduction in bounce rate, resulting in better user experience

Image
10
Increase In Average Time Spent

Increase in the average time spent by the users on the website, as a result of better usability and engagement.

They're conscientious, proficient, and very effective in getting the work done.

A User Centric Design Approach

A design that focuses on giving more flexibility to the visitors in order to obtain information as easily as possible.

Home
Before
Image
home before
After
Image
home after

Centers around a predictive, multifaceted search module

Search
Before
Image
search before
After
Image
search after

Dynamic, fast, multifaceted search with location map

Property Details
Before
Image
property before
After
Image
property after

Providing maximum information and seamless enquiry capabilities

Floor Plan
Before
Image
floor before
After
Image
floor after

Optimized progressive loading thumbnails with dynamic filters

Community Detail
Before
Image
commu before
After
Image
commu after

Providing maximum information and seamless enquiry capabilities

Making the best use of Drupal 8

We leveraged Drupal 8's API first nature, flexibility and extensibility to create a compelling website that performed beyond their expectations

Image
search
Image
search

The Great Southern Homes website obtains content (their inventory) from various sources. It needed to connect with different applications and needed to provide them the flexibility to create campaign pages quickly to meet their aggressive sales goals. To achieve these functionalities, some of the Drupal 8 modules we used were searchAPI, Elasticsearch connector, Redis, Geolocation, layout builder, media & media library, business rules and others. We were able to meet all the goals they set for us without any budget or time overruns.